Booma Group developed the Hangtags window display for COACH, produced worldwide with over 15 unique finishes. Oversized hangtags—crafted in a variety of luxurious textures and materials—were arranged in a bold, sculptural composition. These emblematic elements highlighted COACH’s heritage while showcasing key handbag pieces in a refined, eye-catching way. This global rollout combined artistic direction with industrial precision, reinforcing the brand’s identity through creativity, craftsmanship, and impactful visual storytelling across international flagship stores.
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